Digital Marketing plan for e-learning platform providing courses

A start-up e-learning platform targeting the medical field workers, a complete marketing plan following the SOSTAC model, including situational analysis, SWOT, objective definition, mission, strategy, segmentation, targeting, and tactics, including a content calendar for 1 month and keyword definition, social media advertising , logo design, Facebook ad set, and finally defining some KPIs and analysis for recommendation.

- use Canava website to desigh logos, social media post, content calendar, reels, thumbnails and other graphics.

- use powerpoint to illustrate marketing plan parts and detailed steps.

- use marketing strategy(STP) and SOSTAC model, buisness model canava and other tools to

establish comprehensive marketing plan.