3dSpicy falafel

As a graphic designer, I created the logo and promotional images for a project specializing in spicy falafel, with the primary goal of blending traditional Middle Eastern elements with modern marketing techniques.

In this project, I focused on using bold colors and clear fonts to establish a visually appealing brand identity that represents the product. One of the standout features in the design is the crescent in the background, which symbolizes the crispy falafel in a way that resembles a burger. This was done to enhance the idea that the product is not only traditional but also presented in a modern, creative way that appeals to contemporary tastes.

The promotional image emphasizes "Order Now" as part of a marketing strategy to create a sense of urgency with the phrase "Limited Offer." The glowing red background conveys a hot and dynamic vibe, aligning with the spicy falafel as the main product.

Elements such as fresh bread, crisp vegetables, and the golden, crispy falafel were displayed in a way that highlights the freshness of the ingredients, reinforcing the idea that the product offers both quality and great flavor.

Ultimately, this design not only serves as an advertisement but also establishes a cohesive brand identity that reflects quality and uniqueness, helping to attract the target audience and encourage them to make quick purchasing decisions.