Maven Cafe Rewads

Rewards Data Analysis:

Show customer participation (17K customers), average income (57.04K), and average age (62.53).

Track offer duration (5 days) and types (BOGO, discount, informational).

Customer Segmentation:

Breakdown by gender (M, F, O) and assess engagement across different channels.

Performance Over Time:

Analyze income trends from 2013-2018, identifying peak periods (e.g., 2016).

Channel Effectiveness:

Evaluate the performance of communication channels (web, email, mobile) for better engagement.