Fueling Profitable Growth: A Data-Driven E-Commerce Analysis

analyze dataset for an online pet supply company. I begin by clean and investigate the data, uncovering insights about sales performance and customer demographics. I generate metrics highlighting the most profitable products and key customer segments.

I create a detailed map of sales by state and explore shipping cost metrics, incorporating a what-if analysis to evaluate how varying order quantities impact shipping expenses, design dashboards that effectively communicate findings and provide actionable recommendations to optimize shipping costs and enhance overall business performance