Caketio Project

Caketio Project: Logo and Visual Identity Project Overview: a Caketio is startup project for cakes, cupcakes and cookies.. The goal of this project was to create a logo and visual identity that reflects the brand’s commitment to quality, creativity, and a touch of whimsy.Logo Design: The Caketio logo blends elegance and playfulness with a detailed cake icon, symbolizing craftsmanship. The warm pastel orange and cream palette evokes sweetness and joy. Visual identity encompasses more than just the logo; it includes a cohesive set of brand elements like modern printing, patterns, and illustrations inspired by bakewels and ingredients. These elements are consistently applied across all touchpoints, from packaging to social media, to create a unified and memorable brand experience. Application: The Caketio visual identity has been applied to a range of materials, including business cards, packaging, and social media graphics