Comprehensive Website Redesign for E-Commerce Platform

To execute this project, I was involved in a complete redesign of an e-commerce site, with special attention given to optimizing conversion rates. In the absence of complex interfaces, I adopted the user-centered design and developed interfaces that are responsive with HTML5, and CSS 3, with dynamic controls, the touch of jQuery, and JavaScript, and for an economical client upgrade, even a CMS integration. Some of the work done within the redesign project included better mobile responsiveness, faster page loading, better and more engaging product images ,and better and clear-cut navigation, all of which were targeted at the client’s audience. During the first month upon the launch of the site, the actual utilization of the site grew by 25%, as well as the sales, which increased an average of 30% during the same time. Application of the A/B testing as well as regular updating and slight alterations of the project as determined by the user feedback and the analytics formed the long-term prospect of the project.