Performance Power BI report for Plant Company

*Project Goals:*

Develop a dynamic dashboard to analyze plant sales data, providing critical insights for strategic decision-making and performance tracking.

*Key Performance Indicators (KPIs):*

- Sales This Year vs. Last Year (Month-on-Month)

- Sales This Year vs. Last Year by Country

- Sales This Year vs. Last Year by Product Type (Indoor, Outdoor, etc.)

- Gross Profit Percentage (GP%)

- Year-to-Date (YTD) vs. Prior Year-to-Date (PYTD) Sales & Total Sales

- YTD vs. PYTD Quantity & Total Quantity

- YTD vs. PYTD Gross Profit & Total Gross Profit

- Relationship Between GP% by Sales and Values in YTD (Scatter Plot)

*Power Query Editor:*

- *Data Cleaning:* Removed duplicates, standardized data formats, and ensured data integrity.

- *Data Transformation:* Applied necessary transformations to align with the project's analytical needs.

*Approach:*

*Data Integration & Transformation:*

- Unified multiple data sources, ensuring consistency and accuracy across all datasets.

*Data Modeling & Relationships:*

- Developed a robust data model with well-defined relationships to support multi-dimensional analysis.

*Interactive Dashboards:*

- Created visually engaging and user-friendly dashboards that allow stakeholders to easily compare current and past performance metrics across different dimensions such as time, geography, and product type.

*Key Insights Extraction:*

- Defined and extracted KPIs that reflect sales performance, profitability, and growth trends.

*Dynamic Analysis:*

- Enabled dynamic filtering and comparison of metrics like sales, quantity, and gross profit, both YTD and PYTD, with a focus on differences and trends.

*DAX Functions Used:*

- *YTD & PYTD Measures:* Calculated YTD and PYTD values for sales, quantity, and gross profit.

- *Difference Calculations:* Computed differences between YTD and PYTD metrics to assess growth or decline.

- *Base Measures:* Calculated total quantity, total sales, total gross profit, and GP%.

- *Dynamic Titles:* Used DAX to generate dynamic titles that reflect the selected filters and data context.

*Conclusion:*

This project highlights my expertise in leveraging Power BI to deliver detailed and actionable insights into plant sales performance. The dashboard provides a comprehensive view of sales dynamics, profitability, and growth trends, empowering stakeholders to make data-driven decisions and optimize business strategies.