Logo design

1. **Simplicity**: A simple design makes the logo easily recognizable and versatile.

2. **Memorability**: The logo should be distinctive and easily recalled.

3. **Relevance**: It should reflect the brand’s identity and values.

4. **Versatility**: The logo should work well across different mediums and sizes.

5. **Timelessness**: It should have a design that remains effective over time, avoiding trends that may date it.

6. **Uniqueness**: It should stand out from competitors and avoid confusion with other brands.