Sales Data Analysis - Tableau

Sales Data Analysis

Welcome to the Sales Data Analysis project using Tableau! This project showcases the creation of insightful dashboards that analyze sales and profit data across various dimensions. The focus is on delivering a comprehensive view of sales performance through intuitive visualizations.

Dashboards

1. Sales & Profit by Categories and Sub-Categories

This dashboard offers a detailed analysis of sales and profit across different categories and sub-categories. It helps identify the best and worst performing segments, enabling targeted decision-making.

2. Sales & Profit by Country, City, State, and Region

This dashboard provides a geographical breakdown of sales and profit data. It allows for an in-depth analysis of performance by country, city, state, and region, highlighting areas of strength and opportunities for growth.

Key Performance Indicators (KPIs)

Total Customers: 9,994 ???

Total Sales: $2,297,201

Total Profit: $286,397

Profit Ratio: 12.47%

These KPIs offer a snapshot of the overall performance and efficiency of the sales operations.

Powerful Visuals

Lollipop Chart

A unique and engaging visualization used to represent data points clearly and effectively.

Donut Chart

A visually appealing way to display proportions and percentages, making complex data more accessible.

Challenges and Solutions

One of the most challenging aspects of this project was customizing the borders to be rounded. This involved meticulous work to determine the right sizes and designing the borders outside of Tableau. Despite the difficulty, this customization significantly enhanced the visual appeal of the dashboards.