Vmax brand

This visual identity project was a study created for the rebranding process of Vmax, a project managed and implemented by the CZ agency. But before diving into the specifics, let's understand a little more. Vmax is a company providing high-quality and performance telecommunications solutions in Brazil, serving residential, corporate, industrial, and governmental markets. Their mission is to bring people and purposes closer through constant connection.

The life motive and pain point for this project was that the old visual identity no longer reflected the brand's principles of being direct, decisive, efficient, and approachable. In addition to functional aspects such as flexibility of use and uniqueness, it was imperative to redesign a more modern visual system without losing connection to its structure.