Logo and visual identity design | swiftroute

Swift Route:

Swift: Implies the company's quick response and arrival times to customers on the roads.

Route: Refers to the company's industry of providing roadside assistance services on highways.

Logo:

Overall Shape:The logo consists of two primary elements:

Hawk: Symbolizes speed, power, and precision, which are qualities the company strives to embody in its services.

Road: Represents a highway path, and symbolizes the company's area of expertise which is providing roadside assistance services on roads.

Colors:

Blue: Represents trust and reliability, which are essential qualities in the roadside assistance industry.

Yellow: Represents speed and attention-grabbing, and helps draw the attention of customers on the road.roadside assistance