A landing page is a single web page designed with a specific purpose, often used in digital marketing campaigns. It serves as a destination for visitors who click on a link from an advertisement, email, or social media post. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form, signing up for a newsletter, or making a purchase. Landing pages typically have a clear and focused design, with compelling headlines, persuasive copy, and a prominent call-to-action button to guide visitors towards the desired action. They are optimized for simplicity and relevance to maximize conversions and achieve the campaign objectives.