PIZZATOLA ITALIAN FOOD | BRAND IDENTITY

Pizzatola was designed with the vision of serving authentic Italian cuisine, which is especially celebrated for its amazing sandwiches and pizzas. The primary goal in crafting its identity was to encapsulate the brand's ethos that great dining should be lively and fun.

As a result, an identity was created and designed to reshape the perception of what the Italian brand embodies. The primary inspiration stems from the origin of its name, which is derived from a slang term in Italian. This colloquial term carries connotations of energy and vitality. To communicate this essence, the brand combines dynamic typography and vibrant colours, while maintaining a fresh, clean and bold style .