Python || Facebook Campaign Analysis

Ad Set Overview:

1) Cold, Warm, and Hot ad sets

2) lookalike & Detailed Targeting in Cold ad set

3) T1, T2, T3, and T4 in Cold Ad set

4) CRSL & Videos in Warm Ad set

5) Last chance, Discount, and Last day in Hot ad set

Campaign Highlights:

1) We reached around 450K unique people.

2) Approx 1.1 million impressions.

3) Each person saw the ad around 2.5 times.

4) Approx 5.6K link clicks and 2.9K landing page views.

5) A total of 83 results.

6) Spent 4,362 EUR.

All metrics based on the Category:

1) Cold ad set has the highest reach, indicating success in reaching a broad audience.

2) Warm ad set generates the highest impressions, surpassing Cold, despite a smaller reach.

3) Cold Ad sets show higher CTR, possibly due to less familiarity with the company's content.

4) Hot & Warm Performance performs the best, aligning with expectations of higher familiarity and conversion likelihood.

5) Hot Ad set has the lowest CPR, indicating cost-effectiveness, likely due to a closer audience ready for purchase as they are more familiar.