Solution --- Campaign Overview:
Campaign Type: Engagement Campaign
Budget: 700 Egyptian Pounds
Media Buyer: You
--- Key Performance Indicators (KPIs):
- Reach: 77,907
- Impressions: 122,474
- Interactions: 3,661
- Frequency: 1.57
- Engagement Rate: 3.02%
- Clicks: 124,030
- Click-Through Rate (CTR): 10.51%
- Cost Per Click (CPC): 0.17 Egyptian Pounds
- Cost Per Mille (CPM): 4.99 Egyptian Pounds
- Total Cost: 700 Egyptian Pounds
---Analysis:
- The campaign reached a significant number of people (77,907) and generated a high number of impressions (122,474).
- The campaign achieved a good engagement rate (3.02%) and a high number of interactions (3,661).
- The campaign generated a significant number of clicks (124,030), indicating that the ad was highly appealing to the target audience.
- The campaign had a very high CTR (10.51%), which is well above the average for Facebook Ads engagement campaigns.
- The CPC (0.17 Egyptian Pounds) and CPM (4.99 Egyptian Pounds) were both very low, indicating that the campaign was very cost-effective.
--- Conclusion:
The Facebook Ads engagement campaign was a great success. It achieved excellent results in terms of reach, engagement, clicks, and cost-effectiveness.