Brand identity for Roots

Roots is an Egyptian company that began in Jan 2011. Roots seeks to provide high-quality, nutritious and healthy products that meet the needs of its customers and what they seek to achieve.

The company is making every effort to learn, grow and prove that it will be a huge company in its field, and within a few years it has become one of the market leaders in herbal products in Egypt with hard work and perseverance.

The company lacks a visual identity, is not widely known, and despite the high quality of its products, it is lower than its competitors in terms of penetration in the labor market.

When looking at the way its products are packaged, we find that the level of packaging of the products is somewhat poor, and this harms them and does not help them spread and develop.

The company also lacks advertising posters and television advertising campaigns for its various products.