Corporate Identity

Deliverables:

Brand Strategy:

Conduct market research and competitive analysis.

Develop brand positioning and messaging.

Define brand personality and values.

Create a brand style guide.

Visual Identity Design:

Design a unique and memorable logo.

Develop a cohesive color palette and typography system.

Create brand imagery and photography style guide.

Design visual assets for various applications (e.g., website, marketing materials, social media).

Oversee the development of brand collateral (e.g., packaging, signage).

Implementation and Guidance:

Collaborate with internal teams (marketing, design, product) to ensure consistent brand application.

Provide ongoing design direction and feedback throughout the project.

Manage external vendors and consultants involved in the visual identity development.

Monitor brand perception and make adjustments as needed.

Responsibilities:

Leadership and Collaboration:

Lead and inspire a team of designers and other creative professionals.

Collaborate effectively with stakeholders and internal teams.

Manage and delegate tasks effectively.

Creative Vision and Execution:

Develop and communicate a clear creative vision for the brand identity.

Ensure high-quality and consistent execution of all design elements.

Stay up-to-date on current design trends and best practices.