In the KONE MEA project, I led as the copywriter, tasked with transforming their annual sustainability report into a compelling animated video for social media. My role involved distilling the report's key points and developing an engaging storyboard using KONE's assets and various stock footage. I was instrumental in defining the animation style, providing continuous guidance to the art department, and ensuring the project's stages aligned seamlessly to convey KONE's sustainability achievements effectively.