In the Jarir X TikTok project, I played a crucial solo role, overseeing three key phases. Initially, I conceptualized 20 unique video scripts, each highlighting different products from Jarir, designed to engage the TikTok audience. During production, I led storyboard creation and used AI to design visually compelling frames, carefully selecting models and voice-over talents. From Cairo, I managed the entire production remotely, coordinating with our team in KSA. The result was a successful suite of 20 distinct, user-generated style videos on Jarir’s TikTok, significantly boosting their campaign during the vital Q4 shopping season.