DEEP LEARNING FACEBOOK AD SEGMENTATION

∠ Optimizing the Digital Marketing budget spending by recommending the most engaged Segments

for a given Ad content.

∠ Building a Data-Pipeline to collect Ads content from the marketing platforms, Normalizing the engagement raw data into a probability distribution across each segment.

∠ Training the Deep Learning models on such distribution to recommend the top segments given Ad

image and text.

∠ Deploying model on internal servers, Enabling the Marketing agent by uploading the new Ad image,

to find the best segments that would engage the most for the given Ad.