Suitshop Case Study

# 4x ROAS Against Low Stock Issues

T**he situation:**

A suits store sells formal clothes for men, I received it last of September ROAS was 1.5x only. With so many products but with a few stocks for each one.

The campaign structure was advertising for each category separately with a low budget, for Example ( shirts, pants, suits, t-shirts, and jackets ).

The creatives showed the products as static images or GIFS containing a few products from the same category

with a direct sale angle.

**The Challenges:**

- Products had almost 2 pieces from each size, which means we will have stock issues all the time.

- The brand didn’t have a competitive advantage

- The client refused to create a real sale or promo code

**Timeline:** Testing phase period 3 months we need to maximize our sales to achieve the biggest number of orders with a bigger ROAS to avoid the client’s losing money

**The solutions:**

I started to think about how to

advertise the products with better angles an

offers, so I recommended creating new tabs

the website for offers. So I created tabs on the store website with specific tabs related to the offers we’ve created to increase the sales.

A screenshot is taken from the store website to describe the recommended tabs.

The importance of those tabs is that they helped in increasing the sales that I’ve categorized those sales depending on the price (EX. Tshirts from “50 EGP to 100 EGP, All kinds of products under 200 EGP”, and hot discounts).

This matter made it easier for the user to go directly to his preferences depending on the price and offer which make it easier for me to divide my audiences while advertising with creatives and landing pages so the Facebook algorithm will be able to show the ads to the best pocket of audiences dynamically for each tab.

**When did I start with the plan?**

I launched that approach in October while this was happening. Pixel was collecting a good amount of data especially with increasing our amount of budget slowly.

Tamale with pepitas at Taco María in Costa Mesa

**The Results:**

Sales started slowly to increase while campaigns collected more data.

And I was ready for black Friday in November.

**Blackfriday approach**

We created new ads for each tab and it was made as a sale offer, and I used the audience who engaged with our brand in the last few months.

I launched CBO campaigns for each offer including Broad audience and Mof audience in another ad set with a big amount of money for each campaign.

And I was able to achieve 4x ROAS.

Hitting 305K EGP Sales in 3 months.