UX/UI Design for Artizal.ma

UX/UI Design for Artizal.ma – Elevating

Moroccan Artisanal Craftsmanship

Project Overview:

I designed a modern, intuitive, and visually captivating user experience (UX) and user interface (UI) for Artizal.ma, a platform dedicated to showcasing and promoting Moroccan artisanal products. The goal was to blend traditional craftsmanship with contemporary digital design, ensuring seamless navigation, aesthetic appeal, and an engaging shopping experience.

Key Features & Design Approach:

User-Centered Design: Conducted research to understand target audiences (local buyers, international shoppers, artisans) and tailored the UX to their needs.

Visual Identity: Created a cohesive design language inspired by Moroccan motifs, vibrant colors, and minimalist layouts for a premium feel.

Seamless Navigation: Structured intuitive user flows for browsing products, artisan profiles, and checkout processes.

Responsive Design: Optimized for all devices (desktop, tablet, mobile) to ensure accessibility.

Interactive Prototypes: Developed high-fidelity prototypes in Adobe XD with micro-interactions for a dynamic feel.

Why This Design Stands Out:

Cultural Authenticity: Integrates traditional Moroccan art elements with modern UI trends.

Conversion-Driven: Clear CTAs, streamlined checkout, and engaging visuals to boost sales.

Scalable Design System: Reusable components for future updates.

Tools Used: Adobe XD, Illustrator, Photoshop, After Effects (for animations)