Marketing specialist

In my previous role as a Marketing Specialist at SAKANNA Real Estate Development in KSA, I had the privilege of spearheading the company's digital marketing plan. This involved developing and implementing a comprehensive digital marketing strategy, setting key performance indicators (KPIs), and budgeting for our digital marketing initiatives.

My core responsibilities included managing the company's digital marketing assets, which included social media platforms such as Facebook, Instagram, Snapchat, Twitter, YouTube, and the company website. I analyzed ad performance data to make informed decisions on how to optimize our digital advertising campaigns and improve our results.

Real Estate

I also played a pivotal role in public relations, working closely with current customers to obtain recommendations and boost sales of our units. Collaborating with the sales team, I tracked conversion rates from leads to calls, meetings, and ultimately sales. Additionally, I conducted market research on other developers in the North Coast of Egypt and our competitors in Saudi Arabia. This information was then used to create engaging content to build the company's brand and generate qualified leads.