Muhandis Club: Crafting strategy and brand identity

Muhandis is a scientific student club founded in 2014 at ENPO University —Ecole National Polytechnique Oran. Over the years, the university has since expanded to include multiple engineering faculties. As part of the diverse and rich culture at the school, numerous scientific clubs were founded to support students in bringing theoretical science to real-life projects. The mission of these clubs is to help students bridge the gap between theory and practice.

In 2021, Muhandis Club shifted its focus away from solely providing opportunities for engineering students to apply theoretical knowledge to real-world projects and instead began prioritizing their soft skills development and professional preparation. The club aims to help students become well-rounded and ready for their future careers.

As Muhandis Club defined their new mission they needed to communicate their new values and personality to the public. I was approached by the club to help clarify their strategic moves and reinvent a cohesive brand identity. I also collaborated with the club’s team to produce the slogan for their first campaign, which helped them effectively communicate their new mission and values to their target audience.