Case Study Media App

A startup company launched a media product two years ago. It is a freemium model

that has a mobile-web experience and a mobile app for both iOS and Android.

The company’s business strategy was to first build a user base by offering a free

product and then evolve the feature set so they could monetize on a premium (paid)

product.

At this point, the product has been well received and has a healthy user base of free

users. They now need to design an experience that will allow users to subscribe and pay

a monthly fee.