Rumah Brand Identity

With the meaning of "Rumah" deeply rooted in the concept of a dwelling place, the logo design aimed to reflect warmth, comfort, and a sense of belonging.

In crafting the logo, a creative approach was taken by merging two stylized "R" letters to form a visually captivating flower shape. This unique design element symbolized the blossoming and growth that can be experienced within the walls of a home. The letter "U" was ingeniously transformed into a vase, representing the nurturing environment that a home provides.

The harmonious fusion of the floral element and the letter "U" as a vase conveyed the idea of nurturing and cultivating a welcoming atmosphere. The overall design embodied the concept of a house being a place of beauty, growth, and personal expression.

By incorporating these visual elements, the Rumah brand identity logo became a powerful representation of the brand's values and aspirations. It conveyed a message of inviting individuals to create their own personal sanctuary, a place where cherished memories are made and shared.

The logo design served as the cornerstone of the brand identity, guiding the visual direction across various touchpoints. It evoked a sense of familiarity and connectedness, inviting people to engage with the brand and experience the comfort and joy of "home."

Working on the Rumah brand identity logo design project was a rewarding experience. It allowed me to combine creativity, symbolism, and the cultural significance of the Indonesian language to create a logo that resonates with the brand's target audience. I am proud to have contributed to the visual representation of Rumah, capturing the essence of a place where love, family, and cherished moments find their true meaning.