Performance Marketing Course

Determine the objectives of the marketing campaign, study the market and prepare the content

Learning the importance, meaning and tasks of the performance marketer, defining the goal of the project and the SMART model, you will learn to define the customer’s personality and his buying journey, you will know the i3 and how to do a simple market study and your competitors, you will also learn the meaning of content marketing and how to determine the appropriate type of content with the Buyer’s Journey.

2) Social media ads

Learning about the advantages of advertising on social media sites and understand the performance of each of them, you will learn how to advertise using Facebook Ads and the types of ads (Awareness – Consideration – Conversion), you will learn the difference between campaigns and ad groups and the goal of each one of them, you will learn the difference between campaign goals and how to target Target Audience (location - age - gender - language), budget calculation, Audience types, and how to use SEMRush to analyze social ads.

3) Google search engine ads

Learning the Google Ads program, methods of targeting the audience, and how to organize your marketing campaign. Identifying keywords and how to match their use. You will learn how to write effective text ads in the campaign on Google and improve your ad classification. You will learn how to use extensions in advertising.

4) Data analysis and strategy building

Learning how to use Google Analytics and how to get reports from it and choose the most important in relation to the existing data. You will learn how to adopt UTM for campaigns, ways to use the SEMrush tool in competition analysis, what are the reasons for failed campaigns, and identify and choose the metrics that will be included in the report.