In this marketing strategy a new spelling of the brand name was suggested (as ISIS is known in
the western culture to represent a terrorist group), thereof my aim was to create an established
brand with the intention of developing a new, differentiated identity in the minds of consumers,
investors, competitors, and other stakeholders.
اسم المستقل | Mahmoud G. |
عدد الإعجابات | 0 |
عدد المشاهدات | 162 |
تاريخ الإضافة |