Logo Design

Brand identity for BAEK , Break is a startup located in Esbjerg Denmark with a big To influence consumer behaviortowards sustainability when itcomes to buying furniture

Problem :

The funiture industry is a highly competitive one and a lot of companies make big efforts to keep their products as low cost as possible the problem is that quality is also diminished to be able to keep the low prices which in turn creates more consumption and comes with a high cost for our environment

Starting from the idea of Think globally act locally Baek aims to make people more conscious about buying decisions and how they effect the environemnt

Solution :

So how do you make old and reused attractive we gave tha brand a blod personality playful of voice and a colorful visual identity tha includes patterns illustrations and many application for print and digital use

i hope you like it ?