حملة توعية متكاملة فى الامارات والسعودية حالياً

من أحلى البراندات اللى شغال عليها

ديه Case study لأول كامبين اتعملت ليه على السوشيال ميديا فى الشرق الأوسط

Welcome to the ATTIVA S.I.H Technology project showcase. ATTIVA is a medical technology devices manufacturer that specializes in developing innovative solutions for facial lifting and skin tightening.

The goal of this project was to create a digital campaign that would increase brand awareness and generate a buzz for ATTIVA's new device launch in UAE. The campaign needed to target women that are interested in beauty in UAE, which presented a challenge as this audience is already familiar with other devices in the Market.

To reach the target audience, we developed a multi-purpose strategy that included social media advertising for beauty awareness in general and another to elaborate the devices benefits and ability to deliver high value to the patient on the short and long term. The campaign was focused on the unique benefits of ATTIVA's technology. We also developed creative concepts that used bold visuals and strong calls-to-action to capture the attention of Arab women.

The campaign was a success, reaching the most of our goals. Social media engagement rates were 20% higher than industry averages. The sponsored content reached 194,000+ woman & generated over 500 messages, which is a significant translation of women attention being drawn to the new device from ATTIVA's previous campaigns.

The call to action was to direct them to ask for the new technology at their beauty clinics which resulted by the end of the year to 5 contracts with three of the top clinics in Dubai and Abu-Dhabi and two more in Egypt and Oman as well.

Overall, the ATTIVA S.I.H Technology project was a success. It helped to increase brand awareness and generate buzz for ATTIVA's new product launch. The creative concepts proved to be effective in reaching the target audience and capturing their attention. As a result of this project, we gained valuable insights into marketing to the healthcare industry that will be applied to future campaigns.