Koda Company

Koda is a paper manufacturer with unique products that make them stand in a class all of their own among other competitors in the market. Koda is wanting to grow their business, affecting new customers. For this reason Koda needed some kind of mark that will represent their business clearly to the public.

For me as a designer, the primary step involves as usual sketching on paper for the purpose of getting a suitable sketch that respects the goals of the company. This step is called brainstroming and it is very essential in the whole workflow as it allows the designer to get the most effective design very quickly without diving deep into the arsenal of the availables packages.

The final stage in the designing workflow is the transfer of the proper sketch into Adobe Illustrator to add the final lines as well as the color palette which will drive the identity and the final brand of the company.