corddigital

We believe that marketing trends have changed from:

Outbound Marketing to Inbound Marketing

Customer service to customer relationship management

Adversarial relationships to collaborative relationships

Incremental change to a transformational agile strategy

Functional focus to process integration

Absolute value of the firm to relative value for customers

Forecasting to end-casting (demand management)

Training to knowledge-based learning

Vertical integration to virtual integration

Information hoarding to information sharing and visibility

Managerial accounting to value-based management