AL-durrah Al-Arabia Al-Faridah for Medical Equipment | Brand Identity | تصميم هوية تجارية

Al-Durra Arabia Company is one of the leading companies in medical devices, to provide hospitals and doctors, as well as patients with their needs of medical devices.

Serving customers of different ages, and providing healthcare equipment to meet different medical needs was the strong motive to make Al-Durra the largest supplier of medical

devices in Jordan.

First, I started with brand positioning, where I tried to understand what value the Aldurra project holds, all of that while analyzing their competitors. Then I narrowed down my research, to identify the corresponding elements that will match up with the company image and using adjectives to describe it. Next, I produced sketches. This process started with simple steps: drawing shapes and abstract elements. Based on them and the project requirements, I explored additional directions, while filtering and enhancing the others.

In the end, I created a visual identity, which we demonstrated as an application to various rendered objects, and built a visual foundation for further brand development. Alduraa’s brand identity will evolve with time and find the right place where it could grow further.