Digital Marketing & Performance Manager

Manage the execution of all paid media platforms including but not limited to Google Ads, YouTube, and Facebook campaigns.

Optimize media platforms using keywords research, bid changes, copy testing, advanced settings changes, feed targeting enhancements, and audience management

Define, measure, and evaluate relevant paid media KPIs i.e., Cost Per Order and Cost per Install; present the key insights and recommendations to business stakeholders and customers.

Inflight optimization of a plan and real-time allocation of budgets based on KPIs performance

Lead the performance management team and review their performance on a weekly basis.

Ensure the best performance is applied and highlight requirements to achieve excellence.

Continuously run experiments including baseline, creative, content, and frequency testing to improve key performance metrics and effectively communicate results to stakeholders.

Ensure that assets and content are finalized, uploaded, and optimized in time.

Maintains knowledge of industry best practices and new technologies and tools to use.