Digital Marketing Team Leader

Digital Activities Strategic Planning

Develop a budgeted annual digital marketing plan according to marketing Strategy and objectives.

Review and improve the annual plan regularly according to sales performance, promotion activities, products launch, and new launches.

Define digital marketing activities and regularly review the calendar that contains promotional activities, events, and influencer campaigns to ensure its alignment with offline marketing strategy and activities.

Manage and overview the monthly calendar and monitor its execution and consistency.

Overview and monitor Customers’ Inquiries handling and ensure that the response is quick and efficient on all digital marketing platforms.

Plan Digital Campaigns and define outlines of themes, designs and Competitions for assigned Products And overview Its Production/Execution.

Communicate closely with media buying agencies to plan, monitor, and improve digital campaigns according to the Product’s Selling Point, And Sales Performance.

Define standards of influencers selection according to Engagement rate, Followers’ number, and product type or theme.

Customer Relation Management

Overview and manage Digital media Channels’ performance regarding Customer relation management in responsiveness rate, effective solutions, and managing complaints.

Follow up closely with customer complaints and manage the solution procedures to take corrective action according to company policy and regulations.

Manage closely client’s engagement rate and loyalty rate through the regular reports submitted. Research current benchmark trends and audience preferences and stay up to date with current technologies and trends in promotional activities & competitions, design tools, and applications

Team Management

Communicate digital marketing objectives with the team regularly and assign tasks accordingly.

Manage team performance and analyze the regular progress reports sent in order to ensure that they are aligned with the previously agreed plan.

Analyze and plan training needs in order to improve team performance.