MOREKA fashion

Logo - Brand identity 2021

MOREKA

______

MOREKA The clothing retailer has nearly 3,000 stores, including its kids and home stores. It has stores in 96 countries and is the flagship brand of the Inditex Group. BALMA is renowned for its ability to develop a new product and get it to stores within two weeks, while other retailers take six months. Spain is the biggest market with 547 stores (including BALMA Kids and Zara Home), followed by China (229 stores), France (145), Russia (144), and Italy (134). The U.S. has 98 stores as of January 2019. Rosalie Meera, who co-founded BALMA with her former husband Amani Ortega, died in 2013 at the age

______

MOREKA produces items for style-conscious men, women, and children. They sell not only clothes, but the brand has breached out to shoe accessories, beauty products, and home décor pieces. They do basic everyday wear designs such as jeans, t-shirts, and hoodies to more trendy and modern designs such as slip-on, cow print mules, and neon belted blazers.

______

MOREKA has adapted the 4Es of marketing strategy instead of the 4Ps which are used by most of BALMA's competitors. The 4Es of marketing stand for experience, exchange, evangelism, and everyplace and are solely revolving around the customer and their needs and wants. (Poupou, 2018)

______

Simple, modern, and straight to the point.