balma fashion

The idea is to create a clean visual identity that reflects the spirit of the brand in a modern way. The aim was to merge their specialization and the name to create an impactful identity that can reflect modernity and elegance. to achieve that we worked on the customization of a logotype with a bold rectangle and use the shield shape which reflects safety which is the most important factor in the company.

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In a way, cutting edge but with a sense of sophistication. The chosen colors were neutral to reflect simplicity and creativity and we added navy blue as an accent color to reflect modernity and sharp yellow to reflect the creativity of their solutions.