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Aero is an international fashion brand for men & women, and the brand planning to start their email marketing funnel.

Project Agenda:

Welcome series (one email)

“The welcome series is sent first thing to subscribers, usually

- Abandoned cart series (one email) “The abandoned cart series is

sent to customers who put

products in the cart, but never

places the order”

- Win-back series (one email)

“The winback series is sent to

customers who already

purchased once or more, then

stopped, and we would like to win them back again”

2 copy-write posts for the new products

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