General Rules
•Tailor the subject to the average patient level of understanding
•Focus on the main area of patients concerns for the particular problem
•Write a 100 words summary at the introduction (overview)
•Use simple Arabic tailored to your average patients
•Use terms that are easily understood by the average person
•Wording to be a doctor providing advice to his/her own patients ( I advise this.., I do this ..)
•Please do not direct readers to use a product brand or a particular service brand including doctor, clinic or agency
•Do not include any religious or politically sensitive opinions
•Use BOLD for titles /subtitles
•Use bullets and numbers when listing points (causes, treatment, complications…etc)
Editorial Structure
Medical Topic Editorial Guidelines (Medical Problem and Treatment)
Medical Topics are intended to educate users about health issues.
Types of topics:
1.Disease/illness: (diabetes, cancer, back pain….ect)
2.Treatment: (Knee replacement, coronary bypass, appendectomy, laser vision correction, chemo therapy, insulin….etc)
3.Diagnostic procedure: (Endoscopy, angiography, MRI, CT….etc)
4.News / updates: describe recent events related to illnesses or treatment
5.Advises: post treatment, lifestyles …etc