Ayady Misr - Hand-crafting E-commerce for Egypt government

Ayady Misr is the First Online Marketplace for supporting the Egyptian women in particular and the Egyptian household in general in promoting their handicrafts, under the auspices of Ministry of Local Development and sponsored by World Food Program (WFP). The digital platform helps the Egyptian sellers to reach out markets, improve both the domestic and logistic efficiency, and reduce the transactions costs as well.

The small-scale and micro enterprises empowerment through e-commerce is considered a necessity to improve the national economy. In this context, micro activities, and enterprises, especially those owned by women, are considered as a key source of households’ income especially during economic difficulties and challenges just like the current COVID-19 Situation