Evaluate display ad campaigns تقييم 3 حملات اعلانية مصورة على منصة جوجل

1. Marketing Objective: I'm running an advertising campaign to sign up students for the Digital Marketing Nanodegree.

2. Campaign: We want to aggressively grow the program, but, we want to do it without losing money.

3. Formulas:

Conversion Assumption:0.2% Conversion via Landing page.

Calculating #of Sign Ups: Clicks to the landing page *0.002 = # of Student Sign Ups.

Note: Please round to the nearest whole number.

CPA: Cost of Campaign/# sign-ups = CPA.

Note: Please round to the nearest cent.

ROI: [(299 Profit) -CPA] * # of Student Sign Ups = ROI.

4. Overall Results.

6. Calculate the ROI.

7. I Provide at least three suggestions to improve this campaign.

8. I provided Which campaign performed the best? Why?

9. I presented Recommendations for future campaigns.