تصميم شعار - أتولييه أذرسايد

One of the projects that I myself and the client ended up being highly content with, was the logo design of an art workshop. Atelier Otherside is a Lebanese small business whose owner donates fifty per cent of the cost of each item he sells to people in need during the Lebanese financial crisis.

The logo’s round edges signify the brand’s friendly and outgoing nature, which also reflects the owner’s personality and vibe. Whereas the mascot’s design returns to the owner’s fondness of alien figures.

I chose a bright green to be the primary colour of the palette for this project, as it complies with the alien idea of the logo, in addition to psychologically reflecting taking action towards the brand’s message.