تطوير عمل - ميتانويا

Ms Zouein, Metanoia’s founder, had no concept in mind about her brand’s identity when we first met her. However, thanks to her patience and sense of curiosity about design, we went step by step through any and every little detail that will benefit her brand.

Metanoia is a mental health social media page that targets people in need of psychological assistance and encourages them to seek help through its awareness posts. The page will later grow into an actual psychology clinic that will help patients directly.

The logo is a lotus flower, which signifies growth, from an upper perspective.

The logo’s colour scheme is gradient blue to light green, where each petal has a lighter colour than its precedent reflecting the growth and transformation from negative to positive, which is Metanoia’s mission.