Retail Store : LEGO

Concept:

Using different levels to give a volume as a literal manifestation of the infinite possibilities of the LEGO brick. Through systematic creativity, children of all ages are empowered with the tools to create their own worlds and to inhabit them through play. At its finest – that is what architecture – and LEGO play – is all about: enabling people to imagine new worlds that are more exciting and expressive, and to provide them with the skills to make them reality. This is what children do every day with LEGO bricks – and this is what we have done today with actual bricks.