ROYAL CURTAINS Rebranding

Specialized in the digital curtains industry in Egypt, ROYAL CURTAINS shortly provide & deliver high quality textiles & curtains via their official Facebook page at very competitive prices. Their existing logo carries too much details and is not considered modern enough to match the technology they are using. It includes the letter "R", detailed ornaments as well as a crown which was actually used as the essence for the new proposed logo. They asked for a logo that was simple & modern whilst uniquely showing the industry's nature. Effectively satisfying their needs, the new mark enclosed in a circle simply illustrates curtains slightly gathered to outline a crown's shape. Paired with an elegant uppercase sanserif type, the result was unique yet modern and optimized for social media applications. Because they saturated the market, the use of black & gold or bronze colors was avoided and replaced with modern grey tones. BRAND ATTRIBUTES: MODERN - ELEGANCE - QUALITY