موجز تصميم الشعار والهوية البصرية لموقع Psychpedia

1. Project Overview

Psychpedia is a modern medical education platform focused on psychiatry and clinical reasoning.

The product is inspired by platforms like AMBOSS, but with a more focused scope, cleaner interface, and a psychiatry-first identity.

The goal is to design a timeless, professional logo and visual identity suitable for a serious medical product used daily by medical students and clinicians.

This is not a wellness, therapy, or consumer mental-health brand.

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2. Brand Personality & Values

The brand should communicate:

• Trust & credibility (medical-grade, exam-safe)

• Clarity & structure (organized knowledge, not chaotic)

• Modernity (contemporary digital product, not institutional)

• Calm confidence (quiet authority, not flashy)

Keywords:

Clinical · Intelligent · Minimal · Calm · Structured · Professional

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3. Target Audience

• Primary: Medical students and residents

• Secondary (future): Practicing psychiatrists and clinicians

Design must feel credible to someone preparing for board exams.

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4. Design Direction (Very Important)

Preferred Style

• Abstract or geometric concepts

• Clean lines, simple shapes

• Flat design (no heavy gradients, no 3D, no shadows)

• Scalable and legible at small sizes

Avoid

Literal brain illustrations

Neurons, lightning bolts, faces, emojis

“Wellness” or “therapy” aesthetics

Cartoonish or playful styles

Overly decorative or trendy effects

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5. Logo Concept Expectations

The logo should work in three contexts:

1. Web header

2. App icon / favicon

3. Standalone mark (social, docs, PDFs)

Logo Structure

• Combination mark preferred:

• Symbol + wordmark

• Symbol must also work independently

Typography

• Sans-serif

• Modern, readable, neutral

• Should feel closer to SaaS / medical software than academia

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6. Color Guidance (Must Follow)

The product already uses a defined UI palette.

Core Brand Colors

• Primary Blue: #3b82f6

• Dark Neutral / Foreground: #2e2e38

• White / off-white backgrounds

The brand name is typically styled as:

• “Psych” → Blue

• “pedia” → Dark neutral

This two-tone treatment should be respected or thoughtfully evolved, not ignored.

Flexibility

• You may propose one subtle secondary accent color (optional)

• Accent must remain calm, professional, and medical-appropriate

• Status colors (green, red, amber) are UI-only and must NOT be used in the logo

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7. Accessibility & Usability

• Logo must be readable:

• At small sizes

• In monochrome

• On light and dark backgrounds

• Avoid thin strokes that disappear at icon sizes

• Contrast must be strong enough for medical-grade clarity

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8. Deliverables

Please provide:

1. Logo concepts (2–3 directions max)

2. Final logo files:

• SVG

• PNG (light & dark backgrounds)

3. Logo variations:

• Full logo

• Icon-only

• Monochrome

4. Color palette (brand-focused)

5. Typography recommendations

6. Simple brand usage guidance (short PDF or slides)

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9. Evaluation Criteria

Designs will be evaluated on:

• Professionalism & credibility

• Simplicity and clarity

• Scalability and versatility

• Fit for a medical education product

• Thoughtfulness of concept (not decoration)

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10. What to Include in Your Proposal

Please include:

• Relevant logo or brand identity work

• Any experience with SaaS, healthcare, or education

• Brief explanation of your design thinking

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Final Note

We are looking for a long-term brand foundation, not a trendy logo.

If successful, this identity will scale across web, mobile, marketing, and academic contexts.