I’m Wafaa Diab, a Performance Marketing Specialist with over seven years of experience. Throughout my career, I’ve navigated various marketing roles, eventually honing my expertise in ad creation and analysis across platforms like Google, Facebook, Instagram, Snapchat, Twitter, and TikTok. My expertise is backed by certifications from Google, Twitter, Snapchat, and other platforms.
In previous roles, I managed large-scale E gulf campaigns, overseeing over 2M$ in ad spend across multiple channels. I’ve collaborated with leading brands such as Noon, Namshi, Sivvi, H&M, Toyou, Vogacloset, Deraah, and many others.
At Arabyads, I excelled as a top achiever, driving growth and delivering strong results across key campaigns. This experience sharpened my skills in performance marketing, particularly for major brands.
I bring extensive expertise in leads, e-commerce, and affiliate marketing, with a proven track record in industries like Furniture, Fashion, Medical Equipment, Healthcare, FMCG, Real Estate, And others.
I am a continuous learner, passionate about growth, data analysis, and performance marketing, always striving to elevate my expertise through both knowledge acquisition and hands-on experience.
