With over 18 years of experience in the field of paints, particularly wood coatings, I have progressed through various positions as Sales and Marketing Manager and Business Development Manager in leading paint companies in the Middle East and Africa region (Kapci, Mido, Akzonobel, Minwax, and Rust-Oleum). I have assisted numerous entrepreneurs and major companies seeking to invest in the Middle East and Africa region by providing advanced market research that contributes to informed decision-making, such as with companies like CROWN PAINT, VARATHANE, DAP, and BOSTIC. Additionally, I have played a role in the sales and marketing of multiple products in the market