Mohamed S.

PhD-qualified Assistant Professor and Subject Matter Expert in Public Relations and

Integrated Marketing Communication (IMC) with 7+ years of experience in academia,

curriculum design, and strategic digital campaigns. Proven expertise in teaching 15+

undergraduate courses, publishing in peer-reviewed journals, and integrating AI-driven

tools into pedagogy. Bilingual (English/Arabic) communicator skilled in fostering student

engagement, leading accreditation initiatives, and aligning curricula with industry

standards.