(Expert Marketer (PPC, Sem, Seo, Aso, Adwords, Lead Generation
I am experienced in
Google Ads (formerly AdWords) search and display networks.
Developing remarketing campaigns for search and display.
Creating Google Shopping campaigns.
Creating Excel macros and using the AdWords Editor to scale PPC campaigns quickly and efficiently.
Creating AdWords scripts to help automate monitoring and reporting.
Setting up conversion goals and funnels using Google Analytics to measure and optimize performance.
Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers.
Using advanced bidding strategies to maximize the best converting keywords.
On-going testing of ad copy and ad extensions to improve CTR and reduce costs.
Creating and testing landing pages using tools such as Unbounce.
On-page and off-page search engine optimization